Due to the long working hour and technological advancement, the demand for food delivery services in Hong Kong is on a rise in recent years. A popular Hong Kong food delivery service company stated that vegan food orders surged 104 percent in 2020. The growth has reflected the increasing preference for healthy food even in take-away.
Reviewing the brand revamp strategy with the market research, Eat Better is on the right track in the battle, but the real competition is product differentiation. Making good use of the unique brand story will be one of the solutions.