Experiential Marketing.

Green Common x Hofex

Food 2.0 Kitchen

MARKETING STRATEGY.

Health reasons and flexitarian diets are driving the boom of meat substitutes. But to promote the revolutionary vegan products to the market, it is important to let the customers have a deep understanding of the product with tasting. To gain a foothold in the F&B sector, Hong Kong plant-based company Green Common made a move by presenting their star products OmniPork at HOFEX 2019.

Where Yum “Meats” Health.

Green Common is a professional green consultation and solution platform, promoting green, healthy and sustainable living. Through vegetarian promotion and food rescue initiatives, to enable corporations, restaurants, schools, and the general public to join efforts in reducing carbon footprint and performing social and environmental responsibilities.

Results.

By having an eye-catching and large pavilion at HOFEX F&B exhibition, Green Common showcased their plant based products, like OmniPork and other international bestsellers, to gain exposure in the market.

Designed with a food tasting area attracted many large F&B groups and international chains to check out their products, also helped boost confidence in the industry.

Green Common established partnership with Fairwood in this exhibition, they have already launched OmniPork menu in all Fairwood branches.

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