Branding.

Insight

Good for the Future

Smile to the Future.

With the new business shifting to high-tech and social good industry, it is critical for an investment company to revisit the brand image and choose the best way to present themselves to reach their target audience. To create a professional yet approachable brand image, the letter “g” in the brand name highlighted with a distinctive color and a smile underneath to deliver the Brand DNA of “good for the future”.