To keep pace with the market developments and keep abreast of the competition, rebranding is an essential process for this professional brand to create a stronger voice in the industry. By giving a fresh and attractive brand image to an organization, it helps to meet the consumers’ ever-changing preferences.
Keeping the blue as the main colour, the new logo was enriched with the concept of a splashing fresh water droplet and a sailing forward ship, to express how a legacy and long-established brand moving forward on their cleaning service and quality.
