Freshly Made from Future

The Future Has Arrived.

Who wouldn’t want an all-encompassing food with the taste of meat and the health benefits of veggies? The future has arrived. Future Bar brings us into the future by serving green food that is healthy, tasty and with multiple varieties. The overall concept used icons of space as an expression of future and technology.

The brand identity wilfully overlaid space icons with veggies of similar shape (such as the pointy space shuttle with the triangular carrot, the round planet with avocado), enveloping the audiences with a mood of fun futurism.

The identity has extended into a series of applications such as signages, napkins, meal trays and take-away bags, communicating the brand message from various touchpoints.