Branding.

FSE LIFESTYLE

Better Life, Better Home, Better Quality to You Everyday

The Core Values of FSE.

To cope with the strategic business development of FSE Holdings, a new company FSE Services Group Limited has established. Considering this is a brand extension project, and this new company shares the same vision and mission with FSEH, we decided to extend the legacy of the FSEH identity.

The FSES symbol is made up of the Chinese character for people (“Ren”) and three circles. “Ren” represents not only the team, but also the customers and community. Similarly, the community is the root, it is the environment in which people live and in turn be able to serve. The crown of the tree is represented by three adjoining circles, refers to the three main service pillars “E&M”, “Environmental”, “Cleaning” and “Laundry”.