Zippo Motif

Motif is a brand that promotes the values of culture and art through collaborating with various artists. Motif partners with the world-renowned lighter company Zippo to create distinctive artist lighter collections. REALLY was commissioned to develop the overall brand identity, packaging and provide art direction for the stores' interior. By discovering the uniqueness, the brand itself becomes a trend icon, providing a new platform and experience for the rising generation

The Motif logo comprises simple elements – The basis of design. The word “Motif” means a repetitive pattern; the Motif brand identity toys with this idea, resulting in an extendable supergraphic using the original forms of the logo. The packaging of the lighters takes account of the production costs, functions, aesthetics as well as the brand’s mission, targeting to showcase the story behind the works and the Artists. Illustrations and artworks are blended into the interior space in creating a trendy and artistic environment for all to enjoy.