Green Common – Vegan Mooncake Packaging

Sharing the Joy of a Healthy Mid-Autumn Festival

The Yummiest and Healthiest Option.

Green Common’s Vegan mooncakes provide a healthy alternative to the traditional version. To us, the Mid-Autumn festival is about sharing and joy. Commonly bought as gifts, the packaging shows the recipient a strong message of love, health, and happiness.

The message of healthy eating and joy was brought out through the choice of colours, graphic patterns and packaging format. The hexagonal box was about spreading joy in all directions. Leafy patterns and shapes made of nuts/ melon seeds showed the product as a handcrafted vegan mooncake. The iconic jade rabbits run on the silver-foiled moon and playful lanterns, building up a festive atmosphere. The overall design was elegant and delicate, as a sharp contrast to mass.